Pakistani flair hit the runway this weekend at "Pakistan Handmade," a U.S.-sponsored international fashion show and trade exhibition designed to help Pakistani artisans reach Western markets. The event, held on June 25 - 26, was the culmination of USAID-funded initiatives to help women business-owners in Multan, Karachi, Islamabad, and Lahore build and expand their businesses through export sales.
U.S. Ambassador Anne W. Patterson opened the event, highlighting U.S. support for Pakistani industries. "This event is more than a fashion show," Ambassador Patterson said. "It is also an opportunity to support women entrepreneurs in Pakistan and to introduce them to international buyers."
During the exhibition, nearly 40 artisans, businesses and handicrafts cooperatives showcased their products for international buyers, including 14 major U.S. wholesale buyers. In preparation for the show, USAID provided six weeks of training and one-on-one assistance to 25 businesses covering product development, costing and pricing, communications, and the customer relations skills required to create internationally competitive firms.
No comments:
Post a Comment